Plan and execute K-Culture themed events incorporating Korean traditional music, such as pop-up events, cultural food festivals, and live performances at restaurants and food trucks. Develop and produce promotional content for social media platforms integrating signature menu items with traditional instrument performances. Coordinate community-based marketing initiatives in collaboration with Korean cultural centers, local festivals, K-pop fan clubs, and university K-culture organizations. Collaborate with internal teams to manage schedules, logistics, and resources for events, ensuring smooth execution and alignment with overall brand strategy.
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